Email Marketing: How a creative throwback helped Dell boost revenue 109%

Meeting customer expectations can be tough, but consistently exceeding them introduces a whole new set of challenges. How do you build fresh excitement around a new product launch when customers have become comfortably numb? Read on to learn how Dave Sierk, Consumer & Small Business Email Strategist, Dell, used a creative throwback from the 90s to communicate a new product’s value and boosted revenue 109%.